| Creating, Building and Leveraging Brand Power |
Brand Strategy Development
* Brand Vision and Focus
* Brand Positioning Strategy
* Concept Development
* Marketing Mix Design
* Communications Strategy
Discovering Brand Extension Opportunities
* Line Extensions
* International Expansion
* Brand/Trademark Licensing
Discovering New Product Opportunities
* New Product Idea and Concept Development
Life-Cycle Management
* Gaining and Retaining Leadership
* Accelerating Growth, Boosting Profitability
* Attacking und Toppling the Leader
* Reinvigorating Underperforming Brands
* Leveraging the Brand in its Growth and Maturity
* Revitalizing Mature Brands
* Rebuilding Weak and Aging Brands
Brand Check-up
* Analysis and Research
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| Brand Strategy and Management |
Brand Positioning
Brands are the driving force behind the growth and profitability of your company's business and its most valuable assets. Gaining and retaining customers profitably is at the heart of brand strategy. Closely linked to your business stragey, an effective brand strategy should combine creative thinking with strategic insight, clarity with focus, consistency in the brand's personality with diversity and an element of surprise in market action.
Developing the brand's positioning, i.e. designing its image and value offer so that the target audience understands and appreciates what the brand stands for and how it differs from its competitors, is crucial to brand success. The advantage of solving the positioning problem is that it enables the company to solve the marketing mix problem. The marketing mix – product, price, distribution, promotion, customer relations – is essentially the working out of the tactical details of the positioning strategy.
Building Real Brand Power Fast
When addressing complex issues such as the creation and positioning of a new brand, the extension of an existing brand, or the reinvigoration of an underperforming brand, an independent, expert view such as provided through our Brand Doctor® services is invaluable. In close cooperation with you, we will develop an inspiring vision and winning strategy that generates innovative and effective solutions for competitive advantage. With the goal to create, restore and enhance brand equity and value of your firm's brand.
Brand Positioning
Brand Equity
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Revitalizing Mature Brands – Rebuilding Weak and Aging Brands
For solid but mature brands showing first signs of wear-off, as well as for aging and weak brands in stagnant, declining or residual markets, Brand Doctor® offers a dedicated revitalization and rebuilding therapy.
To stay in the picture, these problem brands will be admitted to our Brand Clinic® which encompasses an in-depth SWOT analysis, a framework for a systematic search of new growth opportunities, the examination of applicable business and marketing strategy options, and the recommended final brand relaunch strategy and marketing plan.
Brand Clinic®
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You choose. We deliver.
We do not stop at consulting but take responsibility, not least for the successful implementation of our recommendations. We are available to advise and coach you during the implementation stage. If you should currently lack the management resources or expertise to execute the required action yourself in due time, we could act as an interim manager to put the plan into action. We are highly flexible and mobile – also internationally or globally, if and when required.
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