International marketing, brand and business development professional. Extensive management experience at multinational companies in FMCG (personal care, cosmetics, apparel) and in the B2B market for brand sweeteners (food & beverages), with Europewide responsibilities for marketing, branding, communications, product development, CRM. Affinity with markets, brands, innovations. Strategic and operational skills. Generalist knowledge. Business acumen.
A proven record of achievement in crafting and implementing competitive business, marketing and brand strategies, and new product development and launch programs; in initiating change processes for exploitation of international growth opportunities; and in profitably directing corporate marketing, sales, communications and R&D activities in support of superior product performance, strong brand building, and new market and customer development.
Experienced in managing and coordinating business functions, cross-functional and international teams, international markets and business units, brands and projects, campaigns, events and advertising/PR/design agencies; skilled in relationship management, cooperation and high-level negotiations with functional line and senior management of key customers in industry and trade, distributors, licensees, and suppliers, as well as with the media, authorities, and law firms.
BBA (Diplom-Kaufmann), University of Hamburg, Germany
UNILEVER
Brand Manager - Elida Gibbs GmbH, Hamburg
Marketing Information Officer - Corporate Head Office, Unilever plc, London
Senior Brand Manager - Elida Gibbs GmbH, Hamburg
Marketing Manager - Elida Cosmetic AG, Zürich, Switzerland
Marketing Director
Juvena of Switzerland GmbH (Beecham Cosmetics, UK), Baden-Baden, Germany
Marketing Director, Europe
NutraSweet AG (Monsanto, USA/Ajinomoto, JP), Head Office Europe, Zug, Switzerland
VP Marketing and Sales (Europe/US)
ICM (Switzerland) Ltd., Thalwil, Switzerland
Group Marketing Director (Europe)
DOMA Group/Gaba International AG, Corporate Head Office, Basel, Switzerland
VP Marketing and Product Development, Europe
Fruit of the Loom AG (Fruit of the Loom, Inc., USA), Head Office Europe, Zug, Switzerland
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