Interim Manager

    

Contact

Please contact us by phone, or send an email to dwloh@rites-of-passage.com . You will receive a response to your email inquiry within 24 hours. We look forward to serving you.



About Us

International marketing, brand and business development professional. Extensive management experience at multinational companies in FMCG (personal care, cosmetics, apparel) and in the B2B market for brand sweeteners (food & beverages), with Europewide responsibilities for marketing, branding, communications, product development, CRM. Affinity with markets, brands, innovations. Strategic and operational skills. Generalist knowledge. Business acumen.

A proven record of achievement in crafting and implementing competitive business, marketing and brand strategies, and new product development and launch programs; in initiating change processes for exploitation of international growth opportunities; and in profitably directing corporate marketing, sales, communications and R&D activities in support of superior product performance, strong brand building, and new market and customer development.

Experienced in managing and coordinating business functions, cross-functional and international teams, international markets and business units, brands and projects, campaigns, events and advertising/PR/design agencies; skilled in relationship management, cooperation and high-level negotiations with functional line and senior management of key customers in industry and trade, distributors, licensees, and suppliers, as well as with the media, authorities, and law firms.


BBA (Diplom-Kaufmann), University of Hamburg, Germany

UNILEVER
Brand Manager - Elida Gibbs GmbH, Hamburg
Marketing Information Officer - Corporate Head Office, Unilever plc, London
Senior Brand Manager - Elida Gibbs GmbH, Hamburg
Marketing Manager - Elida Cosmetic AG, Zürich, Switzerland

Marketing Director
Juvena of Switzerland GmbH (Beecham Cosmetics, UK), Baden-Baden, Germany

Marketing Director, Europe
NutraSweet AG (Monsanto, USA/Ajinomoto, JP), Head Office Europe, Zug, Switzerland

VP Marketing and Sales (Europe/US)
ICM (Switzerland) Ltd., Thalwil, Switzerland

Group Marketing Director (Europe)
DOMA Group/Gaba International AG, Corporate Head Office, Basel, Switzerland

VP Marketing and Product Development, Europe
Fruit of the Loom AG (Fruit of the Loom, Inc., USA), Head Office Europe, Zug, Switzerland


Guiding Principles in Our Work with Clients

Focus

We take on only those assignments where we are able to provide effective solutions and add value to a client's business. If we think a client needs additional or different expertise, we will say so.

Commitment

We apply passion and discipline in our approach to each project. A client can expect us to perform at our best at any time during an assignment and concern ourselves with nothing but its successful fulfillment. We take care of a client's business affairs as if they were our own ones, and we will protect his interests during and way beyond the term of an assignment.

Confidentiality

We not only keep the details of an assignment but also the identity of a client from public view and ear. We feel strongly that information on the need for advice and support should be kept confidential for competitive reasons alone. Sometimes privacy might be in the client's personal interest as well. When a client registers our services, he can be sure that nobody will ever get to know about it (not even his employees or boss or co-workers, if required), and that we are not going to brag about it in order to drum up business. For the latter, we rather rely on the quality of our work and word-of-mouth.

Integrity

We value candor in client relations. Our recommendations are guided by our professional expertise and standards, with loyalty to the client's mission, needs and resources, and which we believe are in his best interest, even if they might not be the most popular ones.

Value

Having the seasoning to combine proven conceptual, strategic and operational skills with the ability to translate knowledge and imagination into outstanding results, we fulfill each assignment in person. This commitment to exceptional value in our service goes beyond the actual work delivered. It is an integral part of how we agree on our fee with a client. We are flexible on our fees in that they are based on value generated for a client in a project and not on time. We are prepared to share the entrepreneurial risk with a client when fixing our fee in a project where we assume responsibility for its implementation and control.


Brand Doctor®

Brand Clinic®

Brand Positioning

Brand Equity


NameSpector™

What's in a Name?

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BizStrategist™

Interim Manager

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